Decision intelligence (DI) connects AI and human decision-making to form more intelligent conclusions, leading to improved results.

Many business decisions rely heavily on data and analytical models designed for the current business conditions and when the context changes, the effectiveness of the decisions may be compromised or fail to keep pace with the rapidly evolving marketplace.

Effective decision making in today’s complex and disrupted business environments must be contextual, connected and continuous to drive good outcomes.  It is systems, it is people, it is management, and its is directional.  DI needs direction to be impactful.

With the evolving requirement to make ever-faster decisions leveraging disparate data systems that are constantly in use, organisations are using increasingly complex techniques, involving multiple stakeholders and choices, that must bring together a wide array of data to facilitate effective decision making.

In a recent Gartner survey on making better business decisions, 65% of respondents said the decisions they make are more complex than just two years ago, and 53% said they face more pressure to explain or justify their decisions.

People are making a lot more decisions in today’s organisations.  Not all of them are correct, not all of them are incorrect.  With DI, it’s not the amount of decisions, it’s the impact of the decisions you make and moreover “don’t make” that has the greatest impact.  So how do you choose the right ones to make?  Which will have the greatest positive impact?

Capabilities must improve to make the best possible decisions in an agile and flexible manner, rapidly, accurately and in the shortest possible time.

As lines between strategic, tactical and operational decisions also become more blurred, leveraging Decision Intelligence to improve decision making can drive better business outcomes while creating a new core competency by reengineering decisions in a way that deals with the increased complexity and uncertainty of your marketplace.  There is just as big an improvement in people, their output and their resilience/commitment to the business, as there are revenue increases and cost savings.

Decision Intelligence delivers cross-organisational decision sustainability by building models that use principles aimed at enhancing their traceability, relevance, trustworthiness and replicability to develop decision making systems that are increasingly contextual, connected and continuous. 

Decisional awareness requires systems that are more connected on all levels, hierarchically and operationally, in a manner that facilitates sharing of data and insights across organisational boundaries.

Every decision affects other parts of the enterprise and ecosystem.  No decision stands on its own and decision alternatives need to be evaluated in a context-sensitive manner that looks beyond the scope of the individual transaction or event.  DI wants you not to see just linear steps.  DI needs you to see panoramically…and set up the right way Decision Intelligence can help you to do that.

Decision making is becoming a continuous process that needs to be responsive to opportunities and disruptions across the entire enterprise.  Effective decision making that is contextual, connected and continuous can result in a host of business benefits, including greater transparency, accuracy, scalability and speed, that result in improved results and increased profitability.

Decisions should be a trusted, reliable core capability for every business. Without making effective and efficient decisions, the organisation will be blind to changes in market conditions, customer perceptions and behaviours. DI sets up the business to have multiple ‘Canaries in the Mine’.  After all, who likes surprises.

Effective decision making, reengineered to be contextual, connected and continuous, accounts for any uncertainty and improves the ability to add clarity across the entire operation.  This is part of the human touch where communication is paramount.  DI solutions do not exclude the need for communication in any organisation.

If you are able to handle more uncertainty than others, comfortably and with skill, then you create a way to differentiate in a competitive environment and a competitive advantage that allows you to evolve and thrive as market conditions change.