In today’s complex and disrupted business environment, effective decision making must be connected, contextual and continuous to drive good outcomes.

Understanding how to make better business decisions is a challenging concept.

If you’ve ever heard the phrase “we’d be able to make a much better decision on this if only we had data on that”, then you’re not alone.

By relying heavily on data and analytical models designed for the current market conditions, it is often hard to keep up when market conditions or context change.

In a recent Gartner survey, 65% of respondents said the decisions they make are more complex than just two years ago, and 53% said they face more pressure to explain or justify their decisions.

Decision making is a core activity that is becoming increasingly more complex, involving broad considerations and their potential impact.

Leveraging data and analytics to improve decision making requires reframing what is essential and who or what is involved, resulting in a new core competency that drives better business outcomes.

Developing decision intelligence competencies does not require every decision to be reengineered, rather it’s about applying a reengineered thought process around decisions that can’t be made effectively with a traditional approach.

Start using decision intelligence in your business by considering the data you need and what data you could exploit to understand the elements of the decision making process that are best left to people or what should be handled by technology and determining what collaborations are most important to get the business intelligence to make better decisions.

Consider how to make decisions with a contextual, connected and continuous mindset.  Engage stakeholders early in the process to discover what data and which insights would enable more impactful outcomes.

Decisions should be a trusted, reliable core capability for every business.

Decision making, reengineered to be contextual, connected and continuous can account for uncertainty while adding new clarity to business decisions that can become a competitive advantage.

Follow the link to read the complete Gartner Analysis on How to Make Better Business Decisions.